YETI Project

Welcome to the YETI Project!

In 2006 YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. YETI has now grown to include a wide variety of products including various types of coolers, drinkware, bags and gear.

For our research, we are specifically interested in their key Cooler and Drinkware product lines.

*Click here to find out more about the YETI brand.

For each product category, you will collect a variety of pricing and measurement metrics.

The metrics you will be required to collect for this project are as follows for each category explained in details in the links below.

Please click on and read the details in each of the links below to get a full understanding of the metrics you will be required to collect for this project! 

1. Effective Pricing: ​What is the Min, Max, and Mode price for each brand and each inventory category?
2. Total Linear Inches: How much total space is each category being given? 
   • In-Aisle Linear inches: Linear inches holding inventory in the stores' main selling aisles.
   • Special Display : ​Linear inches holding inventory on displays like end-caps found at the end of an aisle.
3. Percent of Inventory ON/OFF Promotion: For each categories where you are looking at overall inventory (and not taking a style count), what percentage of inventory is on promotion?
   • Promotion Type: What type of promotion is currently running for a specific product category? Original Price and New Selling Price data collection
4. Product Stock Level:​​ For each category where it falls in stock levels.

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