Promotions

You are likely to see a small percentage of inventory on promotion each visit, but LULU does not like to put things on sale, so you will likely only see a style or two of each category on promotion. 

Promotions are usually on the back wall and often will have a purple final price sticker easily visible on the price tag. 

For every Promotion, you will need to collect:

1) An Original Starting Price

2) A New Price and/or % Discount

3) A Style count

The most common promotions are Percent and New price discounts and you may infrequently see a category-wide and storewide sales after the Holidays (note, these are very rare). 

New Price: 

These promotions are for items that are a specific price markdown. For example, if the t-shirts on one table are all discounted from $59.99 to $35.99.

Data to collect

• Category
• Original Starting Price
• % Discount / New Price 
• Style Count

Percent Discount:

These promotions are for items that are a specific percentage off the original price. For example, if the pants on one rack are all 20% off. 

Data to collect

• Category
• Original Starting Price
• % Discount / New Price 
• Style Count

Category-Wide 

This promotion should only be selected when the ENTIRE category is on the SAME promotion. For example, if all Tops were marked down 15%. These promotions are not too frequent, but they do occur so you should be familiar with the data. 

Data to collect:

• $ Off or % Discount
• Minimum amount to spend or Minimum number of items to buy to get the promotional pricing (if there is no specific minimum spend, you can report the minimum amount as $1 and the minimum number of items is often 1) 
• *NOTE: if the entire category is on sale, you'd report 100% of inventory ON promotion for the category 

Storewide:

This promotion should only be selected when the ENTIRE store is on the SAME promotion. For example, if every item in the store was marked down 15%. These promotions are INFREQUENT, but they do occur so you should be familiar with the data. 

Metrics to collect:

• $ Off or % Discount
• Minimum amount to spend or Minimum number of items to buy to get the promotional pricing (if there is no specific minimum spend, you can report the minimum amount as $1 and the minimum number of items is often 1) 
• *NOTE: if the entire store is on sale, you'd report 100% of inventory ON promotion for every category