Types of Promotions

You will likely encounter some type of promotion/sale during each visit. The most common types of promotions are $ or % off discounts, Category-wide sales, Storewide sales. Below, we'll run through the details you need to collect for each of these. 

Category-wide and Store-wide promotions usually have signage with the % discount being offered. Clearance items are generally on a shelf/shelves in the back of the store with the new price or % off discount noted on the item's price tag. 

Clearance / Sale Items at a $ off or % off discount 

This promotion includes anything that is marked down with a $ or % off. 

You will need to be sure to collect the following: 

• Collection name 
• Number of styles subject to promotion 
  • Remember here, we are counting styles, not inventory 
• Original starting price
• $ off price OR % discount

Category-wide % or $ off 

This promotion type is only used when an entire category (or collection) is on promotion. This could apply to all a sale that has all of the product in a specific collection or shoes on promotion.

Occasionally, these sales will exclude a small number of items from the collection, a general rule of thumb is that as long as 75% of the collection is eligible for the promotion, you can use the category-wide sale option. 

A category-wide sale is not an alternative to a sale that only has 5-6 styles of a collection on promotion. 

You will need to be sure to collect the following: 

• Collection name 
• Min spend (the lowest priced item eligible for the promotion) 
• $ off price OR % discount

Storewide % or $ off

This promotion type is only used when all Kate Spade merchandise or the entire sales floor is eligible for the same sale.

Occasionally, these sales will exclude a small number of items from the collection, a general rule of thumb is that as long as 75% of the collection is eligible for the promotion, you can use the category-wide sale option. 

You will need to be sure to collect the following: 

• Min spend (the lowest priced item eligible for the promotion) 
• $ off price OR % discount

This is an example of the signage for a storewide promotion. 

 

NOTE: If the storewide sale is reliant on the use of a store credit card, we do NOT include this promotion in our research.

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