Promotions

You will also be capturing data regarding any promotional activity at both Retail and Outlets locations. For our purposes, promotions and sales are the same thing.

It is important to read all promotional signage and check price tags so that you are able to collect correct promotional data. Sometimes the stores will have more than one promotion at the same time, so if you see this, please collect data accordingly. Promotions are a very important part of the data collection process, so it is important not to miss any vital promotion metrics.

The most common promotions you will see for Kate Spade are: 

• Clearance / Sale Items at a percent discount
• Clearance / Sale Items at a new price
• Category-wide markdown (percent or dollars off)
• Storewide markdown (percent or dollars off)

We will discuss these in more detail in the upcoming step.

Use any promotional tags as your guide, and you can also gather a lot of data regarding the promotion from in-store signage. If there are any details that you are unsure of from the signs, you can ask the sales associates to ensure the accuracy of your information.

Percentage of Styles on Promotion

For every category, you will provide a percentage of styles that are on promotion. This will be calculated by dividing the number of styles on promotion by the total number of styles seen for that category.

For example:

• There are 25 different styles of All Other Leather Small in the store 
  • You see 5 different styles of All Other Leather Small on Clearance 
  • 5 styles on promo / 25 total styles = 20% of styles on promotion (you'd enter 20% on your pricing grid for % of styles on promotion) 
• There are 45 styles of All Other Materials Medium/Large in the store 
  • You see 14 styles of All Other Materials Medium/Large on Clearance 
  • 14 styles on promo / 45 styles = 31% of styles on promotion 
• There are 35 styles of All Other Materials Small in the store 
  • You see a Category-Wide promotion for All Other Materials Small
  • You would enter 100% of styles on promotion because every bag in this category is subject to promotion 

Previous Page: Counting Styles

Next Page: Types of Promotions