Examples

The following are some examples that may help you determine who/what to count. 

Example 1

• You see a family of 4 leaving Burlington 
• The family consists of: 2 adults, 1 teenager, and 1 child who looks to be around 8 years old
• Only 1adult carries one medium bag from Burlington 
• You'd record:
• 2 Non-Buyers 
• 1 Medium Buyer 
• You would not count the 8-year-old child

Example 2

• 4 adults leave Ulta together as a group
• 1 person is carrying several ULTA bags
• 3 shoppers are empty-handed
• You'd record: 
• 3 Non-Buyers 
• 1 Large Buyer 

Example 3

• 4 adults exit H&M together
• 2 shoppers have small bags
• 1 shopper has multiple bags
• 1 shopper did not make a purchase 
• You'd record: 
• 1 Non-Buyer 
• 2 Small Shopping bags 
• 1 Large Shopping bag 

Example 4

• A shopper leaves H&M and they are dressed like they may be a store employee, but you aren't certain 
• The person is not carrying any bags
• You'd record: 
• 1 Non-Buyer (since you aren't certain he does/doesn't work at the store)

Example 5

• A shopper exits Sephora no bags, sees something in the window, goes back in 
• The shopper exits with a small bag 
• You'd record: 
• 1 Non-Buyer 
• 1 Small-Buyer
• The reason we would count the same person twice is because they exited and then returned back to the store. Your job is not to try and remember who has left the store previously, just to record every shopper who exits 

Example 6

• You see a shopper exiting Burlington and they are carrying a bag from Ross 
• You'd record:
• 1 Non-Buyer (we are only interested in Burlington purchases) 

Example 7

• 1 shopper leaves ULTA carrying what looks to be a personal tote bag
• You'd record: 
• 1 Non-Buyer (because you can't be sure if they made a purchase at ULTA) 

Example 8

• 1 shopper leaves Sephora carrying an item in their hands, but you can't tell if the item is from Sephora 
• You'd record: 
• 1 Non-Buyer (because you can't be sure if they made a purchase at Sephora) 

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