What We Are Counting

You will categorize each of the shoppers exiting as either non-buyers or buyers. Then you will categorize each buyer by purchase size.

Here's how we determine that: 

1. Non-buyers: people who exited the store without a purchase from that store 
2. Small buyers: The number of shoppers that exit the store with 1 bag from that specific store 
3. Medium buyers: The number of shoppers that exit the store with 2-3 bags from that specific store 
4. Large buyers: Large Shoppers may include a few different options:
   • Shoppers that exit with one Large bag 
   • Shoppers that exist with multiple (3+) small bags 
   • Shoppers that exit with multiple bags of any size 

Please note: Only count someone as a buyer if they are carrying bags from that specific store. For example, if you collect data at H&M, buyer counts should only be shoppers exiting with H&M  bags/purchases.

“SMALL” buyers are 

Shoppers exiting a store with: 

• 1 bag (think of a bag for accessories, maybe a one shirt, smaller than a grocery bag)
• 1 item in hand (smaller than a shoebox)

“MEDIUM” buyers are

Shoppers exiting a store with:

• One medium bag (think grocery bag size)
• One bag in both hands 
• One box / item carried by hand (think shoe box or bigger)

“LARGE” buyers are 

Shoppers exiting a store with: 

• Multiple bags in both hands 
• Large purchases that require both hands to carry 
• Shopping cart 
• Garment bag

Previous Page: Who We Are Counting

Next Page: Examples