The Coach Categories

1. Handbags

Coach has a variety of products and handbag collections, and the data collection can feel a bit overwhelming at first.

But don’t worry! The research team will let you know when new collections have been added to the project and provide you with instructions on how to get acclimated with the new collections. 

• The biggest thing here to remember is you do not need to memorize the collection names; just become familiar with the collections you may see in the stores! Be sure to view your datasheets for the most up-to-date collections we are tracking.
• While in the store, there are clues on the price tags that help identify the collections in the store, sales associates are more than happy to talk to you about new products, and the Coach website is a great place to look to see what products you are likely to see in the stores. 
• Both the Retail and Outlet stores will have some inventory from the named collections, this is what gets customers in the doors! But often the Retail stores will be heavily saturated with the named collections while Outlets are highly reliant on All Other Canvas and All Other Leather collections. 

These collections will be discussed in more detail in upcoming steps. 

2. Women’s Shoes 

Data will be collected on all available Women’s Shoes at both the Retail and Outlet Visits.

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