Special Displays

In the main aisles, you will come across some of the following Special Displays in your stores. If the special display is the only location for the product in the store, still record it as a special display.

Your linear inch measurements will include both measurements collected in the aisle and on special displays. For example, if you saw food items both in the aisle (measured 48 inches) and on a special display (measured 24 inches), you would report a total linear inch measurement for the food category of 72 inches.

Endcaps

An endcap is a display of products at the end of an aisle, separate from the "main shelving" for that category of product. ​Endcaps are often used to highlight an ongoing sale/promotion or to increase product visibility. Endcap displays look like the following and we want to measure every shelf (the red lines):

In this photo, we would measure the red lines and then subtract out the % of space that is empty (yellow      circles)                                                                         

​Multi-Sided Displays

You may encounter multiple displays that are pushed together to make one larger display. For these displays, you'll just measure horizontal shelf like you would if the shelves were in an aisle. 

Pegs as Shelves 

In certain categories, you will run into inventory displayed on pegs versus on a shelf. For these displays, envision the horizontal line of pegs as a "shelf" and then multiply the linear inches in these aisles exactly how you would for inventory sitting on shelves. In the following photos, the yellow line would be our "shelf" and we would multiply these "shelves" by the linear inches for that space. 

Measuring Rugs 

Every store will have tables displaying rugs. Ollie's has A LOT of rugs so this section is quite large. The most efficient way to deal with multiple displays of rugs is to calculate the area (again remembering we are using space as a proxy for inventory. 

For example, in the photo below you would measure the length x width of the entire section of rug displays (and then since there are two shelves of accessible inventory, you'd multiply by 2). 

In the following photo, we would measure the blue line x yellow line x 2 

• If the blue line was 50" and the yellow line was 150"
• 50 * 150 = 7,500 Total Measured Space
• 7500 * 2 = 15,000 (multiplied by 2 to account for the 2 shelves of inventory))

Then you'd subtract out the empty space for the aisles (let's say 10% for this photo) 

Final math: 

• 15,000 full space (from above)
• 15,000 * .10 = 1,500 of Empty Space
• 15,000 - 1,500 = 13,500 Linear Inches of Full Space (this is the measurement you'd include in your data)

 

Bins and Pallets

In main aisles, you may also see pallets and bins of products. This product will change often. Here we will measure heel-to-toe the length of floor space these displays take up.

<<Previous Page: Display Types 

>>Next Page: Special Brands