Reading the Price Tags

For our data purposes, you will be asked to gather the Selling Price and the MSRP for Shoes. It is important to record every different price point within a brand. 

Off-Price tags generally look a bit different than what you are likely used to seeing in a full-price retailer. Here are some tips to help you get the right information:

The MSRP (Manufacturer's Suggested Retail Price) or the price that the original retailer was asking for the item can sometimes be difficult to read because Off-Price retailers may remove the original tag and replace it with their own price tag.

For example, retailers may remove the original tags and have their own price tags on the item with language such as "original price," "compare at," and "suggested retail price" and "our price"(so customers know what a good deal they are getting!).

If you encounter this, the "original price" should be considered the MSRP and the "our price" would be recorded for the selling price.

If retailers leave the original (brand) tags on the item in addition to their own tags, please collect the price on the brand tag as the MSRP.

Our goal is to get to the entire markdown for each brand/category combination - i.e. what is the true original price and the final selling price?

• Here are a couple of examples from Burlington, they'll usually have on the tag "comparable value". 

Here we'd mark an MSRP of $97.00 and a Selling Price of $36.99

In this example, we'd mark an MSRP of $135.00 and a Selling price of $49.99

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