Who We Are Counting

We are counting every shopper that EXITS the stores. You do not need to try and count shoppers entering and exiting. 

Who are we counting?

1. All shoppers EXITING the stores who appear to be age 15+
2. We assume that children are not making expensive handbag purchases
3. If a group of shoppers exits, count all shoppers age 15+  
4. If a family of shoppers exits, only count all shoppers age 15+, do not include the children 
5. EVERYONE age 15+ who walks out the door gets counted, whether it looks like they shopped at that store or not
6. Every person should get counted separately, even if they are in a group. But, not every person will be a buyer. 

 

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