What We're Looking For

For this project, we will be digging into how Athletic Apparel and Shoes for specific brands are priced, displayed, stocked, and promoted.

We will be collecting data in the Women's and Men's Athletic Apparel and Women's and Men's Athletic Shoe ​sections for the following brands:

• Adidas
• Nike
• Reebok
• Under Armour
• Skechers
• Vans
• *All Other - This category includes any other athletic brand that is not specifically called out above. This may include but is not limited to, Champion, C9, Fila, Salomon, New Balance, Ryka, Puma etc.

While most of the inventory will be on racks/departments labeled Athletic, we will ask you to take a lap around the entire store to make sure we aren't missing any special displays with Athletic inventory. 

During your visits, you will be collecting the following data, which we will explain in detail throughout the project guide:​

 

Apparel

Effective Pricing: What is the effective price of each brand/category?

Display Count: How many displays are there for each brand? ​

Stock Levels: How well is each brand/category stocked?

Promotions: For all brands/categories, what types of promotions are occurring and what are the promotion details?

 

Shoes

MSRP and Current Selling Price: What is the Manufacture's Suggested Retail Price and the Current Selling Price (this is important because it's how we figure out markdown rates)

Inventory Count: By brand/category/unique price point

Promotions: Are any of the brands/categories on promotion? (Y/N drop down)

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