Counting Traffic

While you are in the store, we will also ask you to periodically pop your head up and take a count of the number of shoppers you see browsing and checking out.

The best strategy to find the average number of shoppers in the store during your visit is to follow these easy steps:

• First Arrive: ​Count the total number Women & Men browsing in the store and checking out.
• Halfway through your visit: Count the total number of Women & Men browsing in the store and checking out.
• Before you Leave: Count the total number of Women & Men browsing in the store and checking out.
• Add these three interval counts and divide by three.

In your survey, you'll report: 

1. The average number of Women browsing
2. The average number of Men browsing 
3. The average number of Women checking-out 
4. The average number of Men checking-out 

For our traffic purposes, please count any person in the store who appears to be over the age of 18.

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