ULTA's Private Label Brand

In addition to mainstream brands, you will see also products that are from ULTA's Private Label. This should be considered the 'ULTA' brand. These products will have ULTA's logo on the packaging.

A picture of ULTA's logos is below for your reference:

An example of ULTA's Private Label in stores:

It is highly likely that ULTA's Private Label products will be scattered throughout the store. Don't be surprised if ULTA's Private Label Foundations are on one side of the store and ULTA's Private Label Lipstick is on another. Make sure you take a lap through the store to ensure you don't miss any data. 

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