Hard Tool Categories

These are Product Categories That DO NOT Require Complete Brand Breakouts:

1. Hard Tools - Makeup Brushes

• This includes all brushes that are used for makeup application
• You do not need to distinguish what type of makeup the brushes are for, all brushes are just lumped together.
• If the brushes look like makeup brushes, then include them in this product category.
• This category does not include cotton pads or other cotton products.

2. Hard Tools - Appliances

• This category will include large appliances and large spa tools.
• This category includes Hair Dryers, Hair Curlers, Hair Straighteners, Hair Removers such as Lasers, Mirrors, Cleansing Brushes such as that from the brand 'Clarisonic,' etc.

An example of a Cleansing Brush is below.

Below are examples of other 'Hard Tools - Appliances,'

For these categories, you will only break data out by two brands: 

• ULTA's Private Label
• All Other Brands

Every brand that is not an Ulta Private Label product will fall into All Other Brands. 

REMEMBER: You are only aggregating the brands for these 2 product categories. For the other 4 product categories mentioned previously, you need to collect that data separately for each brand!

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