Linear Inches

For each product, you will measure the total linear inches of inventory. We want to know how much space each brand is getting in the store. 

You may find products displayed In-Aisle, on Endcaps, or on free-standing displays. Please be sure to walk around the entire store as products may not be displayed all in the same space. For endcaps, please make sure to walk down both ends of the aisles as sometimes products may end up being placed in areas that are not necessarily adjacent.

As a final step: We will also ask you to measure the total Full and total Empty space for Vital brand eggs and the total Full and total Empty space for all other brands of eggs (this will be a total for all brands not including Vital). 

Measuring Linear Inches

You will most likely find eggs on shelving units or in coolers. To get the linear inch measurement, measure the length of each shelf in inches, then multiply by the number of shelves. Remember to subtract out empty space by estimating what percentage of the shelves are empty and reducing your final inch count by that amount. For example:

• If a shelf is 36 inches long and there are 3 shelves:
  
  • Multiply total inches by the number of shelves, 36" x 3 shelves = 108" 
  • Subtract out empty space = 1/2 shelf = 18" 
  • Total linear inches = 108" - 18" = 90 linear inches (what you'd report in your survey)

In the following photo, we would not include any space from the product in the red box because it is either an egg product or too small of a carton (6 counts).

For more information on measuring space, click here.

You will only measure the linear inches occupied by regular Eggs. This means if regular Eggs share shelf space with other egg products (i.e. pre-prepared hard-boiled eggs, scrambled eggs, egg whites), you will only account for the portion of the shelving that contains the regular eggs.

*Important Note: You will only measure the length of the shelves with products. You do not need to count each stack. In the photo below, you'd measure the yellow line, but not count the stack (the red line). 

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