H&M

Welcome to the H&M Project! ​

H&M is a Swedish multinational retail clothing company, known for its fast-fashion clothing for men, women, teenagers, and children. H&M currently sells products at over 3,700 stores in 61 countries and is one of the main "fast fashion" retailers in the world.

In this project, we will be conducting research into how apparel is priced and promoted at H&M stores. We will be looking at specific clothing categories in the Women's and Men's departments. 

We will be asking you to help gain insight into the following questions, which we will explain in detail throughout the learning module:​

1. Effective Pricing​: ​What is the effective pricing (Min/Max/Mode) for the product categories we are looking at? 
2. Promotions: What types of promotions are occurring? How much inventory is on promotion for each category? What are the details? 
3. Clearance: How is clearance inventory priced? How much total inventory is on Clearance? 

Next Page: Apparel