Coach

Welcome to the Coach Project! Coach falls into the category of “affordable luxury” products that have become increasingly popular in the last few years. Stores carry an assortment of handbags, shoes, accessories, and apparel that often change seasonally to keep products fresh and exciting! 

In this project, we will be conducting research into how Coach items are stocked, priced, and promoted in Coach-specific Retail and Outlet stores. Specifically, we will specifically be looking at the following key categories:

• Women's Handbags 
  
• Women's Shoes 

Store Metrics

1. Effective Pricing: ​What are the min, max, and/or mode prices for each handbag collection and shoes? 
2. Style Counts: How many variations of product are seen? 
3. Percent of styles on promotion: What percentage of the total styles are on promotion by collection? How many of the total styles are on Clearance? 

Next Page: Coach Categories