Gift Card Promotions

Gift Card with Purchase

When you make a purchase, you can get a store gift card with a certain amount of dollars to spend on future purchases. This promotion type is harder to find in a store and usually pops up in bigger department stores or supermarkets.

For this promotion, the customer would need to satisfy certain criteria, most likely a minimum spend, to qualify for the promotion.

Metrics:

• Brand
• Inventory category
• Minimum spend amount or minimum purchase amount
• Gift card amount
• Style count(s) for merchandise on promotion
• How the promotion was communicated

In the example on the left below, the minimum dollar amount would be $49.98, as you have to buy two packages at $24.99 to qualify for the gift card.

In the example on the right, you actually have two promotions that would need to be recorded separately. Also, this example is a little tricky because it makes it seem as if everything in the department should be marked 100% on promotion. However, you would only record a gift card promotion for items that were at or above the minimum spending amount to qualify ($125 or $200).

Please note, gift cards are *not* free gifts; there is a specific option in the survey to enter gift card promotion data.