Academy Sports + Outdoors

Welcome to the Academy Sports + Outdoors Project! ​

Academy Sports + Outdoors is one of the nation's largest sporting goods and outdoor stores. With 250+ stores and growing, they offer a broad assortment of hunting, fishing, camping equipment and gear, along with sports and leisure products, footwear and apparel. 

In this project, we will be conducting research at Academy Sports + Outdoors, recording: 

• Store traffic
• Prices, displays, and promotions for 
• Women's and Men's Athletic Apparel
• Women's and Men's Boots
• YETI Coolers and Drinkware 

Store Metrics:

During your visits, you will be collecting data on the following for various product categories, which we will explain in detail throughout the learning module:​

 

Women's and Men's Apparel

Pricing: ​What is the Effective pricing for each brand/category?

Display Count: How many displays are there for each brand/category?

Stock Levels: How well are the inventory categories stocked?

Promotions: What types of promotions are occurring and what are the promotion details?

Clearance: Clearance will be captured differently than traditional promotions, which we will discuss later in the training.

Boots

Pricing​: What is the Effective pricing for each category?

Linear Inches​: How much space is there for each category?

Promotions: What types of promotions are occurring and what are the promotion details?

Clearance: Clearance will be captured differently than traditional promotions, which we will discuss later in the training.

 

YETI 

Note: YETI will not be assigned to every market. If YETI is not assigned to you in the VMS, you can skip this step and any YETI data collection. 

Pricing: What is the effective pricing for each category?

Linear Inches: How much space is there for each category? 

Promotions: What types of promotions are occurring and what are the promotion details?

>> Next Page: Counting Store Traffic