ULTA - Recap

Let's Review what we learned!

A. Product Categories: Collect data on ONLY these product categories.

1. Face - Skincare: This category will include Facial Cleansers, Facial Moisturizers, Facial Exfoliators, Facial Masks, Facial Serums, Toners, Makeup Remover, Anti-Aging Creams, Wrinkle Creams, Eye Creams, Acne Treatments, etc.

2. Face - Base: This category will include Foundation, Concealer, Powder, Facial Primer, Color Correctors, Bronzers (only if merchandised here), Tinted Moisturizers, etc.

3. Face - All Other Makeup: This category will include Blush, Mascara, Eyeliners, Eyeshadows, Eyebrow makeup, Lip Stick, Lip Gloss, Lip Liner, Bronzers (only if merchandised with this category) etc.

4. Nails: This category will include Nail Polish - Top & Base Coats, Gel Manicures, Nail Art, Nail Polish Removers but will NOT include Nail Clippers or Cuticle Removers.

5. Hard Tools - Brushes (Only requires brand breakout between 'ULTA's Private Label' and 'All Other' brands can be aggregated together)

6. Hard Tools - Appliances (Only requires brand breakout between 'ULTA's Private Label' and 'All Other' brands can be aggregated together)

B. Data Points: Collect these data points for the categories listed above.

1. Linear Inches

2. Number of Stockouts

3. Number of Promotions by Brand and Promotion Type

C. Clearance

Was clearance observed during your visit?

D. Salon Services Price List

After you collect all of your data, go to the in-store ULTA Salon and ask for a Price List. Say that you want to grab it for your friend, wife, girlfriend, or even yourself! You must get this each month and enter the pricing into your data sheet.

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